CPM (Cost Per Thousand Impressions) continues to be a key metric when evaluating advertising efficiency. For marketers focused on balancing reach and cost, comparing the CPM of traditional media with in-hand advertising is a smart strategic move.

In-hand advertising delivers physical brand messages directly to consumers — think pharmacy bags, pizza boxes, coffee sleeves, and hotel key card holders. These formats offer not only visibility but also tactile interaction, making the brand experience more personal and memorable.

Traditional formats like TV, radio, and print do reach broad audiences, but they often come with limitations: high costs, poor audience targeting, fleeting exposure, and limited ways to measure actual engagement. Many impressions simply don’t translate into meaningful results.

In-hand ads, on the other hand, deliver 30–60% lower CPMs, longer dwell time, and can be precisely distributed in targeted locations. They align with everyday moments — during meals, commutes, or pharmacy visits — reinforcing brand presence naturally.

When combined with QR codes, promo codes, and custom tracking URLs, in-hand campaigns become fully measurable, connecting physical impressions to digital actions.

For brands seeking performance, relevance, and accountability, in-hand media offers a cost-effective and results-oriented alternative to traditional advertising.